Thursday, October 2, 2008

Ad Project


This is my example for advertisement project. I found it on a local newspaper. It's an ad of "It's Brothers Bar & Grill" which is located on Green st, Champaign. The main business is including selling food & beverage and a place for entertainment. There are several places which offering relatively the same idea, for example: Chili's Grill & Bar, Buffalo Wild Wings Grill & Bar and Pia's Sports Bar & Grill. I think what is disturbing about this ad is mainly because of typographical error on the headline with big letters that everyone can see. It should be "Welcome Back Students!" because it seems not intentionally made that way. It uses big fonts in order to attract readers but it's too crowded, although there is a balance composition with 2 big frames and the logo on top center of the ad.

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