In my opinion, this book cover needs to be re-designed. The theme is too simple for a web design book. I think it could be improved with interesting images as background or repositioning the title. The author is Dan Cederholm, a web designer expert, especially in CSS development. He is the founder of simplebits, a web design studio and basically is running a business in web design world, for example: web re-design, publication and consultation. The competition in computer book is high because of the computer industry is growing fast and the book market in this area is very tight.
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